According to Retail Dive, 87% of shoppers search for products online, and 28% start their search on eCommerce platforms like Amazon and eBay. These figures show the need for companies to capitalize on digital marketing.
Consumers are more likely to visit a physical store after seeing its inventory and offerings online. As the world becomes more connected through electronic devices, businesses have access to more opportunities. But with most businesses fighting for online visibility, competition is tough.
Which digital marketing
strategies will help you stay at the top and make more sales in 2022? Here are
five.
1. A Customer-Focused Website
It’s a no-brainer that every
business needs a website to engage, educate, and inform customers. Luckily for
you, there are many platforms you can use to create a business website.
WordPress provides free website themes and you can upgrade to premium versions
with better features later on.
Other platforms like Wix and
Shopify help you build an online presence and give you a place to showcase your
offerings. The secrets to a user-friendly website are fast loading speed, a great
user interface, easy navigation, and mobile-friendliness.
2. Content Marketing
Content marketing involves
creating and sharing online material (social media posts, videos, blogs) to
stimulate interest in products or services. When you create entertaining,
educative, and informative content, you become an authority figure. Create
SEO-optimized content to attract organic visitors.
For instance, if you sell cars,
write blog posts about the importance, care, and maintenance of cars. People
searching for content on car maintenance will read your quality content and
trust you enough to buy cars from you–or visit your showroom.
3. Social Media Marketing
Most small and medium-sized
businesses are not making the most of social media. That Facebook business page
you created in 2015 and last updated in 2019 only shows potential customers
that you hate social media–the place they like to hang out. Focus on social
platforms where your target audience hangs out and posts content consistently.
Besides posting engaging reels,
memes, and informative posts, utilize the power of social media ads. Facebook
ads are the
most popular and will put your products in front of prospective
customers. Invest in social media ads and watch your sales go up.
If you need money to pay for ads,
you can apply for a title loan against your vehicle. These loans have quick
approval rates and don’t have a lot of paperwork. Search for “car title loan
near me” to find the best options and access quick cash.
4. Email Marketing
According to WP Forms, email
marketing has a 4400% return on investment (ROI). If you don’t have an email
list, you need one today. Start sending emails and personalize them to make
your customers feel special. Add offers, discounts, and coupons to your emails
to provide value to your loyal clients.
5. Reviews and Testimonials
If you stay updated on digital marketing trends, you may have noticed more testimonials and reviews on websites. Law firms, contractors, and even cleaning companies use them to market their products and services. Draw inspiration from these businesses and encourage your happy clients to leave a review the next time they buy from you.
